$450M
Retail · 7 countries
One operating model for 1,200+ people across 40+ product teams. Roll-out time cut from 20 months to 9, while holding profitability targets.
Selected impact
Change at scale leaves a measurable trace.
Most organisations deploy AI and wonder why nothing changed. The constraint was rarely the technology — it was the readiness of the people and structures around it. And with the EU AI Act phasing in, getting this right is becoming a regulatory question as well as an operational one.
$11M
Aviation
Transformation in an industry where safety and regulation leave no room for change that doesn't land.
What I do
Where I work best.
Every service starts from the same premise: technology only creates value when the organisation is ready to use it. Choose where you are to see what fits.
01
The starting point. In three days of structured conversations — from leadership to operational teams — I map what's actually happening versus what's being reported. One fixed deliverable: the real situation, the three problems that matter, and what to do next.
02
For when AI has moved from boardroom conversation to operational pressure. I assess readiness, select the use cases worth the change, and put governance in place — AI inventory, risk classification, accountability and documentation in line with the EU AI Act, which also reaches Swiss companies serving the EU.
03
For organisations where technology was deployed but behaviour didn't change. I redesign decision structures, roles, KPIs and delivery rhythms, turn customer insight into operating decisions, and coach the leaders and teams who carry the change.
04
For founders whose complexity is growing faster than their structure: who decides what, OKRs and prioritisation, go-to-market design, product roadmap governance and an operating cadence ready for the next funding round.
05
For companies entering a market that runs on trust and long-term relationships: partner identification and qualification, stakeholder mapping, operating set-up and a trust-building strategy before the first contract is signed.
How I work
No decks before a conversation.
Every engagement starts by understanding what's actually happening — not by applying a template. Then I build the structure with you and see it through to real change.
Understand
Before anything else, I learn the environment: what's working, what isn't, where the real friction lives — and what the organisation is actually ready to change.
Structure
I design the operating mechanisms that make change executable — governance, alignment, adoption rhythms — tailored to your environment, not borrowed from a case study.
Stay until it's real
I don't hand over a report and leave. I stay through the hard part — until outcomes are measurable and the change is operational, not just documented.
AI doesn't transform organisations. People and structures do — when they're ready.
Laura Yacachury · TINA StudioRecommendations
What people say after the work is done.
From the enterprise side and the startup side. Names withheld here — the full recommendations are on LinkedIn.
“Laura is a natural leader — focused and methodical — who gives 150% to everything she does. Her ability to connect teams unlocked problems quickly and helped us deliver a spectacular, customer-centric product.”Corporate Strategy Manager · Ex-McKinsey
“Working with Laura has been an invaluable experience. Her ability to strengthen organisations through culture, project management and team development is exceptional — highly recommended for complex projects.”Head of Engineering, Digital Platforms · Financial Services
“Laura stood out for her leadership — close, empathetic, a hallmark she instilled in her teams to achieve objectives in the best possible way. Her broad strategic vision makes her an outstanding professional.”Senior Digital Product Manager · Retail & e-Commerce
“Laura has an excellent focus on what an organisation represents and the real challenge of managing the impact of change within it. Very receptive to feedback and consistently results-driven.”Aviation Industry Digitalisation · MRO Software
About
Transformation · Intelligence · New Ventures · AI
Built on one belief: the best outcomes happen when everyone involved wins.
Eighteen years of enterprise transformation across four continents taught me that technology only creates value when people are ready to use it — and transformation only lasts when every stakeholder is part of the outcome.
In large enterprises, I learned that transformation almost always stalls in the same place: not at the strategy, not at the technology, but in the gap between deployment and adoption. Systems go live; behaviour doesn't change. I spent years learning how to close that gap.
In startups and new ventures, I learned the other side. Speed without structure is a ceiling. At some point, what made you fast becomes what makes you fragile — and the founders who recognise that early are the ones who scale deliberately instead of reactively.
TINA works at the intersection of transformation, intelligence, new ventures and AI — helping organisations navigate real change, enter new markets, and build the operating infrastructure that makes growth last. I stay until the result is real.
Let’s build something measurable.
Advisory projects
Diagnostics, transformation and AI adoption
For organisations that need change to land — not just get deployed. Start with a conversation, no commitment.
Book a callInterim & leadership roles
Interim, fractional or permanent
Open to interim, fractional and senior in-house transformation roles in Switzerland and across Europe.
Get in touch