Zurich, Switzerland

Transformation.
Innovation.
Results.

We build bridges between businesses, markets and people — generating real outcomes for all stakeholders. Based in Zurich. Operating globally.

Transformation

Real transformation is not a project. It's a shift in how people think, decide and work together. We build the structures that make that shift permanent — and measurable.

Innovation

Innovation without execution is just a conversation. We help organizations move from idea to market — connecting the right people, the right strategy, and the right moment.

New Ventures

Every new market is a new relationship. We open doors, build trust, and stay until the first real outcomes are there — because that's when it actually begins.

AI is only as powerful as the culture ready to use it. We don't just implement tools — we prepare people, redesign processes, and measure what changes.

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The TINA logo is a network of connections — lines that cross, meet and create something new at every intersection. That is the spirit behind everything we do.

Vision

"A world where transformation creates real value for everyone involved."

Rooted in Conscious Capitalism — we believe the most powerful outcomes emerge when every stakeholder is part of the equation, not an afterthought.

Mission

"Building bridges between businesses, markets and people."

We connect the dots that others miss — between strategy and execution, between international ambition and local reality, between technology and the humans who use it.

Philosophy

"No lasting result is built for one party alone."

We work at the intersection of all stakeholders. We stay until the outcome is real. And we measure success by what changes — not by what we delivered.

Transformation

Real projects.
Real impact.

Every engagement is cross-organizational by design — because transformation that stays inside one team doesn't change anything. Here are four cases that show what that looks like in practice.

Aviation · Argentina 3,000 people impacted

Organizational & cultural transformation through enterprise system change

Led the end-to-end implementation of a new maintenance management system across two airlines — Aerolíneas Argentinas and Austral — impacting 3,000 people across operations, maintenance and leadership. Beyond the technology, the project required a deep organizational and cultural shift: new ways of working, new decision structures, and a change management program that aligned two separate organizations under a unified operating model.

Enterprise systems Change management Cross-org alignment Cultural transformation

Consulting · Latin America Regional · Multi-country

CRM & marketing capability built and scaled across Latin America

Built and integrated Salesforce CRM services across LATAM for a global consulting firm — connecting teams in energy, healthcare and financial services under a unified regional model. The work went beyond implementation: it created a new capability that didn't exist before, with governance frameworks, quality standards and cross-country delivery structures that made it repeatable and scalable.

Salesforce CRM Regional governance Multi-industry Capability building

Retail · Latin America $450M · 3 countries · 40 teams

Digital marketplace transformation across three countries and three legal entities

Governed a $450M regional digital transformation — 40 product teams, 60 enterprise systems, 3 countries operating under one unified model. The challenge was not technology: it was getting finance, product, payments, logistics and leadership to move together. Reduced a payment rollout timeline from 20 to 9 months. Reduced shipping errors by 30%. Built the governance infrastructure that made it stick.

Portfolio governance Agile at scale Cross-functional leadership Digital transformation

Enterprise SaaS · EMEA ~30% of global customer base

Strategic customer portfolio management across Europe and the Middle East

Managed a strategic customer portfolio representing approximately 30% of a global SaaS company's EMEA base — overseeing commercial performance, retention and growth. Designed and institutionalized the CRM governance framework and OKR structure that gave leadership real visibility over pipeline, NPS and revenue forecasting. The work aligned Sales, Key Account Management and Product under a single operating model.

Customer governance OKR design EMEA SaaS

New Ventures

Every new market
is a new relationship.

Entering Switzerland — or any new market — is not a strategy exercise. It is a series of real decisions, real relationships, and real execution. I operate from inside Zurich, with the network and the knowledge to make it happen.

Swiss Market Entry

Switzerland is not just another European market. It operates differently — different language regions, procurement cultures, relationship dynamics. I work from inside Zurich, connecting international companies with the right local partners and the right go-to-market approach.

Partner Identification & Business Development

Finding the right partners is not a research exercise — it is relationship work. I identify, approach and qualify the distributors, resellers and local players that can actually move the needle for your business in Switzerland.

Go-to-Market Execution

Beyond the plan. I stay through execution — first meetings, first deals, first revenues. The work is done when the outcome is real, not when the deck is delivered.

AI · LBS 2025

AI that improves how
your business
actually works

Most companies invest in AI tools without clarity on where they create real impact. I map processes first, identify high-value opportunities, and stay through deployment — with measurable outcomes from day one.

Diagnose

Map current workflows, quantify bottlenecks, identify where AI creates real impact — before recommending a single tool.

Design

Co-design AI-augmented processes with your teams. Human-centered: optimize for adoption, not just theoretical efficiency.

Deploy

Hands-on implementation with KPIs from day one. I stay through execution — not just through the strategy deck.

Innovation

18 years.
Real outcomes.

Innovation only means something when it creates a measurable before and after. Here is what 18 years of transformation looks like in numbers — across industries, continents, and organizational complexity.

$450M

Program managed across 3 countries and 3 legal entities

60+

Enterprise systems governed under a single operating model

18+

Years across aviation, retail, consulting, fintech & enterprise SaaS

Continents — Latin America, Europe, Middle East & Africa

Industries

Aviation Retail & e-Commerce Financial Services Energy Healthcare Enterprise SaaS Fintech Last-mile Logistics

"The best solutions emerge when no one is left outside the conversation."

The founder

Laura
Yacachury

Transformation & Governance Leader · Founder, TINA Studio

Argentine-Spanish, based in Zurich. Eighteen years leading enterprise transformation across aviation, retail, consulting, and enterprise software — in complex, regulated environments where the stakes were real. TINA Studio is the independent expression of that work: senior expertise, without the overhead, with all stakeholders in mind.

MBA from Universidad Torcuato Di Tella, AI Strategy for Leaders from London Business School, and international studies in innovation and leadership at Copenhagen Business School.

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Transformation.Innovation.Results.